Gelee Lip Balm
This campaign was all about capturing the feeling of effortless glow that looks fresh, feels nourishing, and brings a sense of play. Visually, we leaned into soft textures, tactile close-ups, and warm, luminous tones to mirror the balm’s sheer, dewy finish. There’s an intimacy to this product that I wanted to reflect in the storytelling – less about transformation, more about celebrating what’s already there. The result is a campaign that feels youthful, real, and full of quiet confidence – glow you can see, and feel.
