Gifting RenTaoTao
Collaborating with artist RenTaoTao brought a dreamlike, whimsical energy to our gifting campaign. Her surreal illustrative world was the perfect counterpoint to the structured elegance of Estée Lauder. The concept was about joy, generosity, and the beauty of giving something meaningful. We treated the packaging like art objects, and carried that visual language through every asset – from animation to in-store display. I wanted the campaign to feel warm, a little nostalgic, and above all, full of charm. It was about inviting people into a different kind of fantasy – one rooted in creativity and delight.
