ShuTing Qiu
This campaign was rooted in a celebration of identity, colour, and self-expression. ShuTing's signature clashing prints and romantic silhouettes gave us a rich visual language to play with – one that felt both bold and deeply personal. We wanted the campaign to feel like an explosion of personality: unapologetically expressive, optimistic, and rooted in the power of being seen. The visual story leaned into layering of textures, of meaning, of people. We used fashion as a form of storytelling, with each talent styled to reflect their individuality. This project was especially meaningful, not just because of the message, but because it felt like a genuine collaboration between fashion, beauty, and real community voices.
