Singles Day 11.11
For Estee Lauder's Singles Day, we wanted to break from traditional beauty campaign tropes and build something playful, immersive, and experimental. The idea of ‘Estée Lab’ was born out of a desire to connect with Gen Z through the lens of creativity and curiosity. We imagined a surreal beauty laboratory, and the results were unexpected, bold, and playful. Visually, we went full colour-pop: vivid gradients, chrome textures, and oversized product-science hybrids that brought the theme to life.
