ShuShu/Tong
This collaboration was a joyful celebration of modern romance, filtered through the quirky-feminine lens of SHUSHU/TONG. I loved the idea of pairing Estée Lauder’s classic codes with the subversive sweetness of the brand. We played with bold patterns, dreamy textures, and a romantic palette to create something unapologetically fun, and fashion-forward. It was important that the visuals felt hyper-stylised but still wearable – like stepping into a surreal, love-soaked fashion fantasy. The final campaign struck a balance between whimsy and polish, appealing to a new generation of beauty lovers who crave both playfulness and sophistication.
