FENG CHEN WANG

 

Estee Lauder partners with Chinese streetwear designer, Feng Chen Wang, who is known for her pioneering design style and modern interpretation of traditional Chinese elements. This campaign tells the story of ‘Self, Spirit & Endless Possibilities. Celebrating the women’s spirit of breaking boundaries, harnessing their potential, and unleashing their unique beauty on the world stage.  

 

The collaboration design brings Feng’s signature elements – phoenix, bamboo, and mountain – to life, representing a harmonious yet modernized interpretation of Chinese style. 

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MOOD BOARD

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