Aqua Charge
This campaign was rooted in the concept of JuJin Skin – deep, sustained hydration that comes from within. Developed in Japan through advanced local research, Aqua Charge reflects a uniquely Japanese approach to skincare: gentle, intuitive, and deeply effective. From the start, I wanted the creative direction to feel fresh, modern, and effortlessly clean – like the product itself. The visual world was built around fluid motion, soft light, and serene gradients that evoked the feeling of inner hydration and renewal. We used a minimalist yet elevated aesthetic to reflect the scientific credibility behind the formula, which went on to win multiple Best Cosmetics Awards in Japan. This was a campaign that spoke directly to Japanese consumers – visually calm, emotionally resonant, and grounded in true performance.
