Lane Crawford – Selected Works
This page brings together a selection of projects I worked on during my time at Lane Crawford – ranging from seasonal campaigns to editorial storytelling. It was a formative period for me creatively, where I began to understand the power of visual storytelling not just as design, but as an emotional connection. Through these projects, I learned how to craft narratives that resonate – how style, concept, and feeling could come together to create something memorable. It was also where I started to define my own creative voice, blending fashion-forward aesthetics with a more instinctive, expressive approach to art direction.
