Perfectionist Pro
This campaign needed to communicate the high-performance science behind Perfectionist Pro, while still feeling elegant, elevated, and emotionally resonant. Featuring Estée Lauder’s global ambassador Yang Mi, we built the creative around her strength, confidence, and intelligence – qualities that mirror the precision and innovation of the product itself. The visual direction leaned into sleek, minimal design and clean lighting to reflect the advanced skincare technology, but it was Yang Mi’s presence that gave it warmth and approachability. Her quiet authority brought a sense of credibility and calm confidence, helping to balance the clinical aspects with a very human energy. The final result was a refined, modern campaign that felt powerful without being loud – celebrating results you can feel as much as see.
