I’m a Creative Director with over a decade of experience helping beauty and fashion brands bring their stories to life with clarity, purpose, and craft.

I believe in the power of simple ideas, executed with intention. Whether I’m shaping a campaign, leading a rebrand, or guiding a team, I focus on creating work that’s visually refined, emotionally resonant, and strategically grounded.

Born in the UK, shaped by Vietnamese heritage, and now based in Hong Kong, I bring a cross-cultural perspective to everything I do. I care about the details, the big picture, and building creative that not only captures attention — but earns trust and leaves a lasting impression.